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Positioning
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Consumer Behavior Articles research papers
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This 4 page paper looks at the concept and practice of positioning and the way in which it is interdependent with many other marketing concepts. The paper discusses the role of positioning in the context of the broader marketing environment and presents some of the interdependencies as a mind map. The bibliography cites 1 source.
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Pages:
4
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Filename:TS14_TEposition.rtf |
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Paper Title:
Positioning
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