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Potential Market Entry Strategies; The Case of Vodafone in Nigeria
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This 31 page paper considers how a company may decide to enter a new market. The paper uses the example of Vodafone wanting to enter the GSM market in Nigeria. The paper begins with an examination of the different strategies open and how macro factors will influence the decision, such as the barriers to entry and need for a licence. The paper makes use of Porters Five Forces Model and his Four Facets model. The paper then considers the market in Nigeria and how Vodafone may develop a strategy to penetrate that market before looking at why the proposed partnership with the Nigerian company NITEL failed. The paper concludes with a decision the best method of gaining access to the market. The bibliography cites 15 sources.
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Pages:
31
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Filename:TS14_TEvodnig.rtf |
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Paper Title:
Potential Market Entry Strategies; The Case of Vodafone in Nigeria
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