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Potential Reasons For The Misallocation Of Marketing Resources
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For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS14_TEmisallo.rtf |
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Paper Title:
Potential Reasons For The Misallocation Of Marketing Resources
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