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Price Competition
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6 pages in length. Price competition is often the primary component between and among rival companies. However, woven within a company's price structure is a collection of other critical elements that help to shape the ultimate strategy.
While company A might have a better product at a slightly lower price, company B's marketing tactics allow for them to be extremely competitive while still charging pennies more for the same item. The writer discusses how product pricing is not merely affixing a price tag; rather, it is the culmination of industry statistics, marketing ploys and an
overall understanding of a particular store's target
audience. Bibliography lists 7 sources.
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Pages:
6
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Filename:LM1_TLCprice.doc |
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Paper Title:
Price Competition
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