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Pricing Strategy Recommendation for Burberry
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This 4 page paper looks at the way in which a pricing strategy may be assessed for an exclusive designer label. The example of Burberry is used, and issues such as positioning and the need to maintain exclusivity, the buying patterns of the target market and brand perception are all discussed. The bibliography cites 4 sources.
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Pages:
4
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Filename:TS14_TEburberryp.doc |
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Paper Title:
Pricing Strategy Recommendation for Burberry
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