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Pricing and Distribution of Apples iPod
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This 4 page paper looks at the pricing and distribution strategy of Apple with the iPod. The pricing strategy is identified, and the way that the pricing and distribution strategy may offer promotional opportunities is assessed. This assessment includes the potential for further brand extensions. The bibliography cites 7 sources.
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Pages:
4
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Filename:TS65_TEipodprice.doc |
Paper Title:
Pricing and Distribution of Apples iPod
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