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Product Development at Aqua Glass
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Consumer Behavior Articles research papers
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A 20 page paper discussing the development and launch of a new tub/shower combination unit. The paper discusses market research; sales forecasting; project schedule; marketing; and product launch. As the US contends with a slump in housing construction; the subprime mortgage fiasco; and the threat of recession in mid-2008, the current housing slump provides an ideal opportunity for the company to conduct its market research, consumer focus groups, design work and manufacturing design without sacrificing sales. Bibliography lists 19 sources.
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Pages:
20
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Filename:CC6_KSmgProDevBath.rtf |
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Paper Title:
Product Development at Aqua Glass
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