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Product Expansion and Market Penetration for Coca-Cola
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Business Marketing Case Study research papers
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This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The writer looks at the company and its’ existing strategies and core competences before developing a plan for a product expansion and a penetration strategy which are aligned with the current strategies goals and values. The bibliography cites 10 sources.
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Pages:
10
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Filename:TS14_TEexcoca.rtf |
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Paper Title:
Product Expansion and Market Penetration for Coca-Cola
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