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Product and Service Quality at McDonald's
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A 5 page paper discussing McDonald's
worldwide leadership while maintaining the lowest rate of customer satisfaction in its industry.
The paper argues that product quality and service quality are two separate entities, and makes
suggestions for improvement from among Deming's 14 Points. McDonald's has no driving
need to change anything about the way it operates. It has become the world's leader doing just
what it is doing now, but the company may be relying too heavily on its mass market
traditions. It must jealously guard its service component, for it has poor product quality.
Attention to continual improvement could be greatly beneficial. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSTQM-McD.wps |
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Paper Title:
Product and Service Quality at McDonald's
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