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Promising Outlook for Priceline.com
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A 5 page paper discussing the situation faced by the Internet's newest e-commerce darling. Priceline.com is growing in value to both buyers and sellers, and certainly to investors - its IPO price of $16 increased to $130 in two months of trading. Its early success with airline tickets indicates that founder Jay Walker's patented business process is a workable one, will lead to profits and is sustainable over time. Analysts believe that the addition of other product and service category will solidify the company as an ongoing and long-lasting business. Bibliography lists 8 sources. KSp-line.doc
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Pages:
5
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Filename:CC6_KSp-line.doc |
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Paper Title:
Promising Outlook for Priceline.com
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