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Promotion at Timex and Rolex
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This 4 page paper compares and contrasts the approach taken towards the promotion element of the marketing mix by two well known watch companies; Timex and Rolex. The use of the Internet, advertising, television and use of sales promotions are discussed. The paper ends by assessing the potential use social networking mediums for the firms. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS14_TEpromotimex.doc |
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Paper Title:
Promotion at Timex and Rolex
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