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Proposal for Research to Assess Consumer Purchase Decision Making Processes in the Online Environment
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Consumer Behavior Articles research papers
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This 3 page paper presents a research proposal to examine the way in which online purchases are made. The aim of the research is to develop a decision making model that can be applied to consumers making purchases from the Internet. The paper consists of an introduction, background to the issue, rationale for the study and methodology, as well as an extensive bibliography. The bibliography cites 50 sources.
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Pages:
3
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Filename:TS65_TEonlinecons.doc |
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Paper Title:
Proposal for Research to Assess Consumer Purchase Decision Making Processes in the Online Environment
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