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Psychographics -- NOT a Valid Marketing Tool
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Consumer Behavior Articles research papers
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2 pages in which the writer makes argumentative points concerning psychographics. It is believed that they are exaggerated, misleading, and very often constitute examples of "foul play" in marketing. No Bibliography.
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Pages:
2
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Filename:D0_Psychog.wps |
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Paper Title:
Psychographics -- NOT a Valid Marketing Tool
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