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Public Relations - Backgrounders and Attracting Media Attention
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Business Marketing Case Study research papers
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This 8 page paper is written in two parts. The first part looks at a firm and rewriter the backgrounder, and then creates a fact sheet for another organization. The second part of the paper looks at a fictitious firm and assesses how they may attract the media to a PR event. This section includes a letter to a local newspaper and background information, as well as details regarding a following up on the media. The bibliography cites 8 sources.
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Pages:
8
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Filename:TS65_TEMRPplaybus.doc |
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Paper Title:
Public Relations - Backgrounders and Attracting Media Attention
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