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Public Relations Communication Strategy
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6 pages in length. The fundamental purpose for building communication strategy is to reach a wider target audience and thereby increase profitability. Moreover, it helps keep the company on its toes within the context of technology, competition and effective management. This organization's target market consists of pet owners whose animals are much more a part of the family than merely something to be tied outside; customers who purchase from this company have an intrinsic and strong emotional connection to their companion animals that compel them to seek out the most healthful products for their continued wellbeing, which spans the entire age group categories all the way from kids (who readily influence what their parents do and do not purchase) to young adults (first apartment, first pet) and middle adulthood (family pet) to the elderly (end-of-life emotional connection as loved ones die). The proposed strategic plan for this organization incorporates five specific avenues of public relation strategies: open house; community event, sponsorship, Internet and promotional items. Bibliography lists 3 sources.
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Pages:
6
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Filename:LM1_TLCcommstrt.rtf |
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Paper Title:
Public Relations Communication Strategy
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