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Public Relations: Corporate Social Responsibility (CSR)
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Business Ethics Essay research papers
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This is an 8 page paper discussing corporate social responsibility in public relations. Within the corporate sector, corporate social responsibility (CSR) has become one of the major principles promoted within recent years in the business plan to achieve business success. Terry Slavin in his article “Canny companies come clean” reported that corporate reporting has entered into a “new generation” where “companies solicit the opinions of friends and foes – employees, suppliers, the communities in which they operate – to gain a warts-and-all picture of how they do business”. Today, it is estimated that the majority of companies now report on social and community issues and there are a growing number that also have dedicated social reports. References to CPR in companies such as Shell, The Body Shop, The Co-Operative Bank, Starbucks and Oxfam are used.
Bibliography lists 6 sources.
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Pages:
8
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Filename:D0_TJbuset1.rtf |
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Paper Title:
Public Relations: Corporate Social Responsibility (CSR)
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