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Public Service Advertising & "Fear Appeals" / Do They Work, Or Not?
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A 5 page paper on the use of advertisements designed to instill fear into the heart of the viewer or reader. The paper assesses the effectiveness of such advertisements, using evidence from a number of scholarly journals, concluding that there are more effective way of imparting important information. Bibliography lists four sources.
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Pages:
5
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Filename:D0_Fearapp.wps |
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Paper Title:
Public Service Advertising & "Fear Appeals" / Do They Work, Or Not?
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