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Purchasing at Proton
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Consumer Behavior Articles research papers
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This 13 page paper looks at the way organizational purchasing takes place. Proton Holdings Berhad is an international car manufacturer and has to make a large number of procurements. The paper gives some background to the firm and its' purchases, looks at the market characteristics, the factors that influence the decisions made by Proton, looks at the different purchasing situations and models of purchasing that are seen and suggests some improvements. The bibliography cites 6 sources.
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Pages:
13
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Filename:TS14_TEpurproton.rtf |
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Paper Title:
Purchasing at Proton
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