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Quality Issues at Regina
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Term Papers on Applied Operations Management research papers
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A 5 page paper examining the results of allowing poor quality to bankrupt what formerly had been the fourth-largest North American producer of vacuum cleaners. The paper concludes that it likely will be in Philips’ best interests to undertake a marketing campaign acknowledging former problems and proclaiming new ownership of Regina. Philips needs to inform consumers that none of the old management remains in place and that Regina vacuums now are produced in a modern factory with “built in” safeguards against poor quality. Finally, it needs to “put its money where its mouth is,” and offer a highly attractive guarantee of the product. Bibliography lists 4 sources.
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Pages:
5
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Filename:CC6_KSmgmtRegina.rtf |
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Paper Title:
Quality Issues at Regina
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