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R.H. Macy's / Case Study
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Business Marketing Case Study research papers
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15 pages in length. An extensive marketing case study of the R.H. Macy's company. Included in the discussion are : Macy's history, changing strategies, several SWOT analyses, industry assessment, implementation of current marketing plan, etc; The writer is extremely subjective and also provides conclusive recommendations for Macy's future based upon the evidence presented. Bibliography lists 6 sources. An excellent resource for business and marketing majors !
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Pages:
15
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Filename:D0_Macycase.doc |
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Paper Title:
R.H. Macy's / Case Study
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