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Re-Launching pre-established brands: Factors that constitute the successful re launch of brands; A research proposal
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This 5 page paper is a proposal for a study to determine which factors will help detainee a successful brand re-launch. The paper outlines the research problem and why it is an important area of study and then proposes a framework that could be used to examine these issues. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEbrandrel.rtf |
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Paper Title:
Re-Launching pre-established brands: Factors that constitute the successful re launch of brands; A research proposal
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