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Reebok; The Choice on the Way Forward
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Business Marketing Case Study research papers
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This 8 page paper looks at the options available to Reebok in the future strategy within the leisure and sports wear industry. The paper considers the possible future strategies and compare them with the current strategies currently being employed buy Reeboks subsidiaries. Recommendations include the development of new distribution outlets and maximising the economies of scale and scope. The bibliography cites 4 sources.
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Pages:
8
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Filename:TS14_TEreebof.wps |
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Paper Title:
Reebok; The Choice on the Way Forward
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