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Reebok's Marketing Options
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An 8 page marketing analysis. Reebok, the second largest athletic shoemaker in the US, makes a wide variety of athletic shoes for every athletic application, and also carries sports-related apparel and accessories lines. From a consumer's point of view, the company is missing a wealth of marketing opportunity by focusing only on promotion of their own high-dollar promotions, rather than offering any solid information about what it is that makes buying their athletic shoes a wise choice on the part of the consumer. Trends are away from emotion-only sales, but Reebok appears to be unwilling to alter their standard approach. Bibliography lists seven sources.
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Pages:
8
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Filename:D0_Reebok.wps |
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Paper Title:
Reebok's Marketing Options
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