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Research Proposal; How to Manage a Global Brand
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When a company wants to sell brands in more than one country it has choices in the way it managements the brand, either with a stand approach or it may customize the marketing for each market. This 14 page paper is a research proposal with the objective to identify which of these approaches is the most effective marketing strategy and of there is no clear winner how a company should determine which strategy to use. The proposal gives a strong background to the question and presents a clear methodology for primary research. The bibliography cites 11 sources.
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Pages:
14
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Filename:TS14_TEproband.rtf |
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Paper Title:
Research Proposal; How to Manage a Global Brand
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