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Research Proposal; The Motivations behind Morrison’s Takeover of Safeway
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This 4 page paper is a research proposal to look at the reasons why the UK supermarket chain Morrison’s acquired Safeway. The hypothesis is that due to the high level of concentration in the UK supermarket industry and the domination by a single firm the only way for a potential competitive to increase sales in a significant manner is to include acquisition in the competitive strategy that is formulated. The paper presents an introduction, aims and objectives, background and methodology. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEmorrsafe.rtf |
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Paper Title:
Research Proposal; The Motivations behind Morrison’s Takeover of Safeway
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