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Resources' Contribution to Competitive Advantage
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A 6 page paper discussing competitive advantage for the purpose of defining the role of resources in building it. The example is Quaker's sale of Snapple for one-third of the price it paid, and Cadbury Schweppes's ability to achieve the number three position in its industry after buying it. Bibliography lists 7 sources
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Pages:
6
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Filename:CJ6_KSmgCompAdvRes.doc |
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Paper Title:
Resources' Contribution to Competitive Advantage
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