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Retail Competition & Kmart Stores
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A 15 page paper discussing Kmart's difficulty in competing with both Wal-Mart and Target, consistently losing market share to each. To their credit, Kmart has determined to improve their image and they have done good solid research into changing American demographics as global conditions affect them. As of yet, however, they have not fully taken advantage of that research that yielded some retail-changing and far-reaching implications. Bibliography lists 5 sources.
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Pages:
15
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Filename:D0_Kmart.wps |
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Paper Title:
Retail Competition & Kmart Stores
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