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Retail Marketing; Tesco
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This 19 page paper examines the UK supermarket Tesco. The paper is written in four parts, the first part looks at the way in which the company has positioned itself and the use of the retail marketing mix. The second part looks at the way in which the company strategise in order to control the supply chain, influencing buyers and suppliers. The third part of the paper considers issues of logistics as a part of the process of marketing and looks at the way in which technology has been utilised in logistics management. The last part of the paper considers potential future strategy is based on the analysis in the first 3 parts. The bibliography cites 13 sources.
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Pages:
19
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Filename:TS14_TERMtesco.rtf |
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Paper Title:
Retail Marketing; Tesco
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