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Retailers Adapt to Internet Shopping Competition
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This is a 5 page paper discussing the topic of retailers adapting to Internet shopping competition. In 1996, when Internet shopping was relatively new, many critics and researchers began to examine the impact Internet shopping would have on the retail industry and what store-based retailers could do to compete successfully to either bring computers users to their stores or bring their stores to computer users. Overall, it was recommended by business researchers that it was worthwhile for retailers to join the Internet shopping phenomenon but with many recommendations in regard to products and prices offered and customer satisfaction. Retailers must maintain their superior factors to retain and attract customers however as with any business strategy from the past and the Internet is another component in that strategy which must be incorporated as a benefit for the retailer which will increase sales generated online but also bring additional service into the physical store.
Bibliography lists 8 sources.
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Pages:
5
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Filename:D0_TJinshop1.rtf |
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Paper Title:
Retailers Adapt to Internet Shopping Competition
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