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Review of "Marketing, the ethic of consumption, and less-developed counties"
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A 3 page paper reviewing and criticizing this article appearing in the book, "The business of consumption." The paper concludes that individual less developed countries, rather than Western marketers, should decide what is valuable in their cultures and that marketers need to abide by those cultural decisions. Bibliography lists 2 sources.
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Pages:
3
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Filename:CJ6_KSenvSDbk.doc |
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Paper Title:
Review of "Marketing, the ethic of consumption, and less-developed counties"
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