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Samsung and the UK Mobile Telephone Market
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This 11 page paper investigates Samsung in the way in which they compete within the mobile, or cellular, telephone market in the UK. The paper gives a background to the company, and considers the company utilizing a market based view and a resource based view, followed by a PEST and a SWOT analysis. The bibliography cites 10 sources.
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Pages:
11
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Filename:TS14_TEsamsungmob.rtf |
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Paper Title:
Samsung and the UK Mobile Telephone Market
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