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Sara Lee Corporation
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Business Marketing Case Study research papers
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A 6 page paper addressing highly specific questions about this company,
its structure, strategy and future. Sara Lee has been divesting marginal businesses for several years and focusing on promoting its 27 "megabrands" such as Hanes knits, Champion, Jimmy Dean Sausage, and other well known and respected brands. Even though it has just completed
several months ahead of schedule a $3 billion stock buyback, the company recently announced dividends for the current quarter, marking 216 consecutive quarters - 54 years - that it has paid dividends to its stockholders. Bibliography lists 9 sources.
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Pages:
6
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Filename:CC6_KSSaraLee.wps |
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Paper Title:
Sara Lee Corporation
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