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Selling Hershey's Chocolate to the Germans / Should it be Done ?
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In this 16 page paper, the writer analyzes the possibility of selling Hershey's Milk Chocolate to the Germans. An historic overview of the Hershey company is provided as are social, economic, & political demographics for Germany. Common difficulties and "barriers to entry" in Germany are examined as well as the important social and economic considerations that American companies must be cognizant of when attempting to market products there. Price, product, and promotion in Germany are elaborated upon as is the relevant issue of supply & demand. Bibliography lists more than 12 sources.
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Pages:
16
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Filename:D0_Mktggerm.wps |
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Paper Title:
Selling Hershey's Chocolate to the Germans / Should it be Done ?
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