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Selling Logic To KikiCars, Inc.
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Business Marketing Case Study research papers
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A 4 page sales presentation plan for $1,000 worth of radio promotion to a mid-size car dealership. The radio station sales rep attempts to approach the dealership's manager with a plea for logic: leave existing advertising in place, but run a specific spot on our station promoting a special that is advertised through no other outlet. In that way, you can judge for yourself the effectiveness of advertising with us and see that we truly do produce the results we claim. Sell-it.wps
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Pages:
4
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Filename:D0_Sell-it.wps |
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Paper Title:
Selling Logic To KikiCars, Inc.
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