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Selling Pokemon to the West
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Business Marketing Case Study research papers
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This 5 page paper looks at the way that Pokémon was adapted and sold to children in the US using cartoons and television. The paper discussed the marketing strategy that was used, looks at the way demand was created and discusses whether or not this is a product that could have a long life. Parallels are made with the marketing of Disney. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEpokemon.rtf |
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Paper Title:
Selling Pokemon to the West
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