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Sephora Direct Case Study
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Consumer Behavior Articles research papers
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A 7 page paper. This essay discusses a case study for Sephora Direct. The paper offers a brief overview of the case, which is focused on the digital arm, SWOT analysis, discusses four specific questions, and provides an update on the company. The questions address things like how a budget increase might be used across categories, an analysis of their digital and social media efforts in 2010, competitors, and a strategic goal for digital social marketing programs. Bibliography lists 5 sources.
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Pages:
7
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Filename:ME12_PG711525.doc |
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Paper Title:
Sephora Direct Case Study
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