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Service Concept, Segmentation and Gap Analysis
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Consumer Behavior Articles research papers
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This 9 page paper looks at three concepts associated with the delivery and marketing of services; the service concept, customer segmentation and customer expectation with specific reference to the gap model SERVQUAL. Each concept is discussed individually, with an explanation of the theory and application. The bibliography cites 9 sources.
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Pages:
9
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Filename:TS14_TEservconcpt.doc |
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Paper Title:
Service Concept, Segmentation and Gap Analysis
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