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Should Dr. Pepper Snapple Group into the Energy Drink Market, If so How?
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This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.
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Pages:
11
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Filename:TS14_TEdrpepen.rtf |
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Paper Title:
Should Dr. Pepper Snapple Group into the Energy Drink Market, If so How?
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