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Smart Car Marketing Plan
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Consumer Behavior Articles research papers
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A 5 page paper providing a marketing plan for Mercedes' Smart car as it finally comes to the US. The Smart car is a tiny, high-gas mileage vehicle most suitable for city use, promising fuel efficiency as well as safety despite its size. The car has no direct competitors at present but will face increasing indirect competition as greater numbers of alternative fuel cars become available. Its presence in the US is building slowly; as the dealer network expands it will come to be better known. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmktgPlSmart.rtf |
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Paper Title:
Smart Car Marketing Plan
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