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Smith Systems Consulting Positioning and Differentiation
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Business Marketing Case Study research papers
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This 4 page paper looks at two problems faced by the fictitious firm Smith Systems Consulting; the problems of positioning and differentiation. Two firms that faced similar problems are identified along wit the strategies they used to resolve their problems. The cases are then compared to SSC. The paper is based on a case supplied by the student. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TESSMpos.rtf |
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Paper Title:
Smith Systems Consulting Positioning and Differentiation
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