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Social Influences on Marketing; Winning and Retaining Customer Loyalty
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Consumer Behavior Articles research papers
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This 22 page paper looks at the way firms compete in order to create and then retain loyal customers with specific attention paid to the use of loyalty schemes. Social values and buying patterns have changed and loyalty from customers is difficult to obtain. The use of differentiation and the creation of loyalty schemes have met with mixed success. The paper considers how and why they may be used as well as the disadvantages that may be associated with their use. The bibliography cites 25 sources.
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Pages:
22
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Filename:TS14_TEretainloy.rtf |
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Paper Title:
Social Influences on Marketing; Winning and Retaining Customer Loyalty
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