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Southwest Airlines - A Resource Based View Assessment
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This 4 page pager looks at Southwest Airlines using an adapted resources based view (RBV) approach. The firms tangible and intangible assets are identified and consideration given to the way in which they are used by the airline. The bibliography cites 5 sources.
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Pages:
4
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Filename:TS65_TESWrbv1.doc |
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Paper Title:
Southwest Airlines - A Resource Based View Assessment
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