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Southwest Airlines -- Ingredients Of Success
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Air and Aviation Term Papers research papers
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A 12 page case study of Southwest Airlines -- one of the top companies in its industry. The writer analyzes SW's market niche, pricing strategy, human resource maintenance, financial structure, emphasis on low cost, and more. Equipment, technology, and plans for the future are included as well. Several charts provided in Appendix. Bibliography lists 15 sources.
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Pages:
12
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Filename:D0_Swairlin.wps |
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Paper Title:
Southwest Airlines -- Ingredients Of Success
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