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Southwest Airlines - Using SWOT Factors and Generic Strategy Approaches to Assess Potential Strategy
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This 5 page paper considers the impact that different factors within a SWOT analysis will have on the for potential generic strategies which may be adopted by Southwest Airlines in the future. Utilizing a matrix, a single issue for each of the strength, weakness, opportunities and threats will be identified, and then strategies the organization may adopt to deal with each factor are discussed. The bibliography cites 6 sources.
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Pages:
5
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Filename:TS65_TESWswotpes.doc |
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Paper Title:
Southwest Airlines - Using SWOT Factors and Generic Strategy Approaches to Assess Potential Strategy
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