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Sports Car Marketing Environment
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Consumer Behavior Articles research papers
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[
send me this term paper
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A 9 page paper discussing changes in the sports car industry. The sports car segment of the auto industry has undergone terrible times in the past
decade, but it is beginning to rebound. Here are discussed micro- and macroenvironmental issues,
as well as several core marketing concepts. The sports car segment is seen to have been so encouraging in recent years that several makers are reentering the category. Bibliography lists 7 sources.
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Pages:
9
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Filename:CC6_KSsprtsCar.wps |
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Paper Title:
Sports Car Marketing Environment
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