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Sprint PCS Marketing
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Essays on Advertising research papers
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An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the industry and for Spring PCS. Bibliography lists 12 sources.
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Pages:
8
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Filename:MM12_PGsprint.msw |
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Paper Title:
Sprint PCS Marketing
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