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Starbucks
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Business Ethics Essay research papers
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This 25 page report discusses Starbucks, the famous and now ubiquitous coffee company founded in Seattle and that almost single-handedly transformed the concept of what a coffee shop is. Starbucks made coffee “cool.” They gave the concept of a coffee house true “cachet.” That fact has had a tremendous impact on the coffee industry’s bottom line and established a powerful, international corporation. Bibliography lists 13 sources.
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Pages:
25
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Filename:D0_BWstarbk.rtf |
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Paper Title:
Starbucks
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