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Starbucks Advertising
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This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertising spiral is considered, along with the target audience, competition, integrated marketing communication, product mix and use of creative media. The bibliography cites 8 sources.
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Pages:
7
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Filename:TS14_TEstarad.rtf |
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Paper Title:
Starbucks Advertising
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