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Starbucks Environmental Scan
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Business and Management research papers
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This 7 page paper provides an environmental scan of Starbucks, the well-known coffee shop chain. The paper starts by looking at the external issues that are impacting on the company, including economic conditions, social influences and technology. The internal strengths and weaknesses of the organization are then discussed, before the competitive position of the company is examined. The bibliography cites 6 sources.
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Pages:
7
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Filename:TS14_TEesstar.doc |
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Paper Title:
Starbucks Environmental Scan
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