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Steinway & Sons
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A 10 page paper evaluating Steinway's management, marketing, product and potential for expansion into Asia. Steinway & Sons is a company approaching the anniversary of its second century of operation. From the beginning, Steinway pianos have been positioned - and received - as the pinnacle of piano quality and
art. In this day of increasing automation and intense competition, Steinway is under pressure to compete on terms more in tune with the times, but it fears losing the hand-built
distinction in favor of automated manufacturing. Management now is faced with decisions of whether to join the rest of the industrialized world and open manufacturing operations in China. The paper concludes that the company should export to China, but retain all manufacturing at its current US and German sites. Includes one table and one chart. Bibliography lists 5 sources.
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Pages:
10
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Filename:CC6_KSSteinway.wps |
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Paper Title:
Steinway & Sons
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